HTC Prefers Chutes Over Ladders: Revenues and Profits Continue to Drop
Despite the more recent HTC One X+, DROID DNA, and soon to be unveiled M7, HTC’s revenues and profits continue to fall. HTC claimed a while back that it was marketing to blame and so they went ahead and hired a new Chief Marketing Officer. However, I’m pretty sure I didn’t see HTC anywhere near the Super Bowl — so much for effective marketing.
There’s a lot of issues over at the HTC camp, and marketing is only a small piece of the puzzle. HTC needs to quit with the exclusives and turn to the Samsung model of releasing their devices across multiple carriers. In addition, HTC continues to ignore what customers want.
If you take a look at all of the current HTC devices, you’ll notice there’s still poor battery performance with no removable battery, still no expandable storage, as well as piss poor marketing and exclusive deals.
While HTC claims to be improving on these fronts, I’m still no seeing it:
“We continue to focus on the most important element of our business: innovation,” said Peter Chou, CEO of HTC. “Our teams are delivering beautifully designed phones, containing the newest technological advancements. Outstanding products, paired with improvements in our marketing execution and overall readiness give us reason to feel optimistic about the progress we will make in 2013.”
Hopefully the M7 will give HTC a bit of a boost, otherwise, I fear this downward spiral will continue for a long time.